Cureatr
Art Direction, Design and Development for application website.
Project Type: Photography, Web Design, Web Development
Launched: August 2012
DetailsCureatr is a secure messaging app for the medical industry. Our goal in crafting the web experience for this app was to create a space which could easily communicate the features of the app in a clear and concise way for potential users and larger organizations.
Art Direction
We started by mapping out possible use scenarios. Then, we storyboarded these concepts for a photo shoot. Our staff photography, Tina McCarthy, took a variety of great photos, three of which we used within a rotating background on the core pages of the site.
Fun Usability and Information Architecture
The site is structured to display the key information in tabs which contain useful slides for each area of information (about, how it works, benefits, download). Many slides include screens of the app in use. Purely information pages have clear type hierarchies and are fairly minimalist.
Use Case Table
In order to communicate use cases, we hand tooled a table full of handy graphics which describe the types of users and data sharing experiences they might find the app useful for.
